Arattai is an instant messaging app developed by Zoho Corporation, a company known globally for its wide range of software solutions and enterprise tools. The word Arattai itself comes from Tamil, meaning “casual chat”, which perfectly reflects the app’s purpose of enabling natural and effortless conversations among friends, families, and communities.
The app has recently witnessed a remarkable surge in popularity, with daily sign-ups growing 100 times in just three days. From an average of about 3,000 registrations a day, the number suddenly reached nearly 350,000. This sharp increase has been linked to strong social media discussions, mentions from government circles, and the interest of Indian users in supporting a platform built within the country. The rise has quickly placed Arattai in the spotlight and made it a subject of wide attention in the technology space.
Arattai comes with a range of features that bring it on par with leading messaging applications. Users can send text messages, share voice notes, photos, and videos, and also make high-quality voice and video calls. The app supports group chats for everyday communication, channels for broadcasting messages to larger audiences, and stories for sharing updates in real time. Custom stickers, expressive emojis, and animated reactions make conversations more engaging, while the option to migrate chats from other platforms makes the transition easier for new users.
Multi-device support is another important feature of Arattai, allowing users to stay connected on up to five devices, including smartphones, tablets, and desktops. The design keeps simplicity at the core, offering a clean interface that is easy to use while delivering reliable performance. All calls are end-to-end encrypted, giving users the confidence that their conversations remain secure between the sender and the receiver.
The sudden rise of Arattai shows how quickly a communication app can gain momentum when the right mix of technology and timing comes together. Although the app has been listed on app stores since 2021, it is only in recent weeks that it has reached such visibility and scale. Its growth highlights the demand for messaging platforms that combine modern features with the appeal of being developed in India.
As messaging apps become an essential part of daily life, Arattai’s rapid climb is a sign of the changing nature of India’s digital landscape. Its journey so far reflects the growing interest in homegrown technology and shows how a platform designed with simplicity, security, and cultural connection can quickly make its mark in the world of digital communication.
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1. All the products are developed in India. Our global headquarters is in Chennai and we pay taxes in India on our global…