Arattai is an instant messaging app developed by Zoho Corporation , a company known globally for its wide range of software solutions and enterprise tools. The word Arattai itself comes from Tamil, meaning “casual chat”, which perfectly reflects the app’s purpose of enabling natural and effortless conversations among friends, families, and communities. The app has recently witnessed a remarkable surge in popularity, with daily sign-ups growing 100 times in just three days. From an average of about 3,000 registrations a day, the number suddenly reached nearly 350,000. This sharp increase has been linked to strong social media discussions, mentions from government circles, and the interest of Indian users in supporting a platform built within the country. The rise has quickly placed Arattai in the spotlight and made it a subject of wide attention in the technology space. Arattai comes with a range of features that bring it on par with leading messaging applications. Users ca...
Think. Learn. Share.
A space where I explore ideas, learn new things, and share thoughts on technology, creativity, and life.